Singapore Airlines, known for its world-class service and luxury, provides passengers with an exceptional inflight experience. One unique aspect that sets the airline apart is its curated selection of soothing music, designed to relax and entertain passengers throughout their journey.
Relaxing Music: Setting the Tone for a Comfortable Journey
Singapore Airlines’ in-flight music is carefully selected to create a relaxing and welcoming atmosphere for passengers. The airline’s soothing music is vital in elevating the overall travel experience, as it helps passengers unwind and enjoy their journey to the fullest.
The calming music is played during boarding, landing, and in the lounge, providing a consistent and pleasant auditory experience. The playlist features instrumental tracks and soft, melodic tunes that complement the airline’s luxurious ambience. You can listen to a sample of their soothing music on Spotify or watch the Youtube video.
Singapore Airlines’ Sonic Identity: A Unique Brand Experience
In 2021, Singapore Airlines took its commitment to creating a distinctive inflight experience a step further by developing a unique sonic identity. Collaborating with London-based sound branding agency DLMDD, the airline crafted a distinct audio signature that embodies the essence of its brand.
The sonic identity, which includes a variety of audio elements such as a theme melody, boarding music, and other inflight sounds, reflects Singapore Airlines’ dedication to providing a seamless and unforgettable travel experience. While other airlines have developed their own signature sounds, none have gone as far as Singapore Airlines in creating comprehensive sonic branding.
Different Approaches to Inflight Music: Qantas and British Airways
Qantas, like Singapore Airlines, commissioned an original composition titled “The Qantas Airline Theme” (listen on YouTube) by Australian composer Haydn Walker and guitarist Nathan Cavaleri. This bespoke piece of music captures the spirit of the Australian airline and offers a unique and memorable inflight experience for its passengers.
In contrast, British Airways has opted to use an existing piece of music, the “Flower Duet” from Léo Delibes’ opera “Lakmé” (listen on YouTube), as their signature inflight music. This choice of a well-known classical piece offers a sense of familiarity and sophistication, while still providing a calming atmosphere for passengers. By using an existing song, British Airways stands out as an outlier among airlines that have chosen to compose their own music.
Diverse Spotify Playlists: From Meditation to Throwback Pop
In addition to its inflight audio experience, Singapore Airlines also offers a variety of carefully curated playlists on its Spotify account. These playlists range from meditation and Cantonese music to throwback pop, catering to a wide range of musical tastes and preferences. This diverse selection of music further showcases the airline’s commitment to providing passengers an enjoyable and personalized inflight experience.