What is Singapore Airlines’ ‘Book the Cook’ Service

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Singapore Airlines, celebrated for its superior in-flight service and passenger experience, offers a distinctive treat to its First Class, Business Class, and Premium Economy passengers. It’s their ‘Book the Cook’ service, which allows passengers to pre-order their main course from a menu featuring a plethora of dishes – all before they even board the plane. This service takes the in-flight dining experience to an entirely new level, ensuring personalized attention to each passenger’s culinary preference.



What Exactly is ‘Book the Cook’?

One of the standout features of Singapore Airlines’ premium offering, ‘Book the Cook’, revolutionizes the concept of in-flight meals. Instead of the usual select few choices, the service allows passengers in First Class, Business Class, and Premium Economy to order their meals in advance from an extensive menu that transcends the boundaries of the regular in-flight meal.

The selections on offer are not just numerous but also reflect an array of cuisines and culinary traditions. This helps ensure that every passenger finds something to satiate their palate, irrespective of their taste or dietary preference.

The comprehensive list of meal options and the routes for which they are available can be explored on Singapore Airlines’ official ‘Book the Cook’ page. For a more vivid representation of the offerings, you can visit the MileLion, which showcases a range of photographs of the meal choices.

That said, Singapore Airlines was one of the first to introduce such a unique dining concept in the sky. The success and popularity of the ‘Book the Cook’ concept inspired other airlines to experiment with their in-flight dining experiences. In 2023, Air Canada introduced a similar concept, and airlines like Austrian, Turkish Airlines, and a couple of other airlines have even experimented with flying chefs, showing the industry’s shift towards an elevated dining experience.

Reserving Your Preferred Dish

Reserving your gourmet meal is as easy as a few clicks. The ‘Book the Cook’ service becomes available approximately six months prior to your flight and remains accessible until 24 hours before departure.

Here’s a step-by-step guide:

  1. Visit the Singapore Airlines website and go to the ‘Manage Booking’ section.
  2. Enter your booking details to access your flight itinerary.
  3. Under the ‘Passengers’ tabs, view the meal options listed for your flight. If ‘Book the Cook’ is available, click on the ‘Select / Change’ button.
  4. You’ll be directed to three options: ‘Book the Cook’, ‘Special Meals’, and ‘Inflight Menu’. Choose ‘Book the Cook’ for premium class bookings, and ‘Special Meals’ for specific dietary preferences.
  5. Choose your desired dish from the ‘Book the Cook’ menu. Options will vary based on your route and flight timing.
  6. Confirm your selection, and it will be served to you during your flight.

Note that menu options are customized based on the route, time of the flight, and the travel class. For instance, flights out of certain cities may feature specialized local dishes on the menu.

Furthermore, the classes have their own unique menus:

Diverse Menu Options

Singapore Airlines ‘Book the Cook’ isn’t just a meal pre-selection service – it’s a passport to a global culinary journey right from the comfort of your seat. With an array of delectable options reflecting the local flavours of various destinations, passengers can embark on a unique gastronomic adventure that offers more than just satiating hunger.

From Beijing to New York to Seoul, the ‘Book the Cook’ service caters to an extensive variety of taste buds. First Class and Business Class passengers on flights from Beijing can choose from Western, Chinese, or Singaporean menus. Journeys from New York tempt you with the classic sirloin steak, while flights from Seoul invite you to try traditional Korean dishes.

Wrapping Up

The ‘Book the Cook’ service by Singapore Airlines is a testament to the airline’s continuous dedication to elevating the passenger experience. By providing an extensive menu of gourmet dishes that cater to a wide range of taste preferences, and allowing passengers to pre-order from this menu, Singapore Airlines is redefining in-flight dining. The service ensures that every passenger’s meal is not only delicious but also personalized to their preference, thus further enhancing the overall flight experience.

With such a unique offering, it’s no wonder Singapore Airlines continues to hold a leading position in the world of air travel, earning accolades for its commitment to customer satisfaction. Whether you’re a frequent flyer or planning your first journey with Singapore Airlines, don’t miss out on this exclusive ‘Book the Cook’ service – a culinary delight that is sure to make your in-flight experience memorable.

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Dan
Dan
Travelling on Points is the brainchild of a person who loves to travel and reap the benefits of doing so. Dan enjoys sharing the knowledge of travel as he believes that the more people travel the less narrow-minded, and more tolerant, people will be of each other.

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