Singapore Airlines is celebrated for its world-class in-flight service, and its Book the Cook programme is a prime example of luxury and personalisation. This service allows passengers in Suites, First Class, Business Class, and Premium Economy to pre-order gourmet dishes well before take-off, ensuring a tailored dining experience at 35,000 feet.
What is Book the Cook?
Unlike standard in-flight meals, Book the Cook offers a diverse selection of premium dishes, created by Singapore Airlines’ International Culinary Panel. This service is available on flights departing from numerous global hubs, with the most extensive selection offered at Singapore Changi Airport (SIN).
Passengers can pre-select their meals from a menu featuring international cuisines, ensuring a bespoke and high-quality dining experience that distinguishes Singapore Airlines from other carriers. The comprehensive list of meal options and the routes for which they are available can be explored on Singapore Airlines’ official ‘Book the Cook’ page. For a more vivid representation of the offerings, you can visit The MileLion, which showcases a range of photographs of the meal choices.
A Culinary Journey Above the Clouds
The Book the Cook menu provides an impressive variety of signature dishes, crafted to cater to a broad spectrum of tastes:
- Suites & First Class: Lobster Thermidor, Japanese Kyo-Kaiseki, Wagyu Beef, and Hainanese Chicken Rice.
- Business Class: Grilled Snapper, Seared Lamb Loin, and Nasi Lemak.
- Premium Economy: Beef Brisket, Roast Duck, and Singapore Laksa.
Sample Menu’s Below:
Each dish is meticulously designed to preserve its flavour and texture at high altitudes, overcoming the complexities of airborne food preparation.
How to Reserve Your Preferred Meal
The Book the Cook service is easily accessible via the airline’s Manage Booking portal. Here’s how passengers can select their meals:
- Log in to Manage Booking on the Singapore Airlines website.
- Enter flight details and proceed to the meal selection section.
- Select from the Book the Cook menu (availability varies by class and route).
- Confirm meal selection at least 24 hours before departure (48 hours for specific routes like Auckland and Newark).
Passengers receive their selected dish onboard, accompanied by the standard starters, desserts, and sides.
Pioneering Personalised Dining in Aviation
While several airlines, including Emirates and Qatar Airways, offer meal pre-order services, Singapore Airlines leads the way in terms of variety, execution, and exclusivity.
The broader aviation industry is seeing a shift towards personalisation and enhanced catering logistics, with innovations such as:
- Expanded pre-order meal choices
- AI-driven menu recommendations
- Customised dietary accommodations
Singapore Airlines continues to set the benchmark in this space, blending culinary excellence with an unparalleled travel experience. In 2023, Air Canada introduced a similar concept, and airlines like Austrian and Turkish Airlines (among others) have even experimented with flying chefs, further showcasing the industry’s move towards an elevated dining experience.
Beyond the Flight: A Taste of Fine Dining
Singapore Airlines extends its gastronomic expertise beyond the cabin by collaborating with renowned Michelin-starred chefs and luxury dining establishments. The airline also enhances its loyalty programme by offering KrisFlyer members exclusive gourmet experiences on the ground.
Conclusion: Elevating Airline Cuisine
Singapore Airlines’ Book the Cook isn’t just about meal selection—it’s a commitment to redefining in-flight dining. With an emphasis on innovation, cultural authenticity, and passenger preference, Singapore Airlines continues to lead the way in premium airline catering.
For travellers seeking an exquisite, personalised dining experience, Book the Cook remains one of the most distinguished and refined services in the aviation industry.
