Royal Jordanian has introduced a revamp to its exceptionally vague corporate travel program Fly High in line with the carrier’s five-year turnaround programme which commenced back in 2017.
The carrier is aiming to use the program to position the airline as the preferred carrier in the Levant. One of the crucial strategies for doing so is to offer tailored products.
While not much is actually known about the program, the airlines have gone at it with a scattergun approach offering a mixture of products and targeting the widest possible range. The carrier has opted to target corporations of all sizes, for-profit or not, both in Jordan and abroad – basically anything that could be regarded as a company.
Unfortunately, at this stage no information can be found about the program publicly on its website, the press release suggests it has been ‘reworked’ to offer simpler, more efficient and budget-friendlier options to fit individual business travel requirements.
Not surprisingly, the Fly High Programme by Royal Jordanian brings the carrier in direct competition with other carriers in the Oneworld alliance who have similar corporate travel reward programs, notably, British Airways and Iberia’s On Business, American’s Business Extra and Cathay Pacific’s Business Plus.
Fly High revamp now splits the program into two main components:
- Tiara, which is designed to offer fare discounts to companies that already have organised travel programmes and travel budgets, while also being able to keep their preferred travel management company; and
- Lionize, which offers benefits such as extra luggage, flexibility in changing the ticket booking date, more flexible ticket refund policy, and more.
What is known about the Fly High program is that Corporate Cardholders can use the lounges and business-class check-in counters around the world.
