The realm of inflight connectivity has seen a series of transformations over the years, evolving from its initial introduction to improved speeds and now, increased affordability or even free access. While JetBlue stood out as the pioneer in the U.S for its free Wi-Fi offering, Delta Air Lines has seemingly now joined the ranks, rolling out its complimentary inflight Wi-Fi service earlier this year. Here’s a dive into the nuances of Delta’s newly introduced service and my firsthand experience aboard.
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The Journey to Delta’s Complimentary Wi-Fi
Delta’s decision to offer free inflight Wi-Fi didn’t sprout overnight. In its bid to maintain a superior passenger experience, Delta had long mulled over this offering. The bottleneck, however, wasn’t the financial implications, but rather the bandwidth. Delta’s earlier affiliation with Gogo, subsequently acquired by Intelsat, failed to deliver the necessary bandwidth to sustain a free, fast Wi-Fi connection. The result? A drastic surge in demand whenever the service was gratis.
But 2021 marked a turning point. Aligning itself with Viasat, the same provider backing JetBlue’s robust Wi-Fi service, Delta made strides toward rectifying its bandwidth woes. With the bulk of Delta’s fleet now powered by Viasat, the airline joyfully rolled out free inflight Wi-Fi in February 2023.
Which Delta Aircrafts Are Wi-Fi Ready?
Delta’s Viasat Wi-Fi is predominantly featured on its domestic fleet, covering more than 80% of its narrow-body aircraft. For travellers, this translates to free Wi-Fi access on the Airbus A320 family, including A319s, A320s, and A321s, as well as on Boeing 737s. By the end of 2023, the outreach is set to encompass over 700 jets, offering passengers consistent connectivity on both short and long hauls.
However, some gaps remain in Delta’s Wi-Fi coverage. Aircraft like the Airbus A220s, Boeing 717s, Airbus A330s, Airbus A350s, Boeing 767s, and regional jets such as the CRJ and Embraer, are awaiting this upgrade. Delta’s vision, though, is clear: by the end of 2024, the entire wide-body fleet will be Viasat Wi-Fi ready.
Who Can Access the Free Wi-Fi?
Delta’s free Wi-Fi isn’t a premium luxury; it’s accessible to all. Every Delta SkyMiles member, regardless of the status attached to their booking, can avail of this complimentary service. And for those not yet members? Joining SkyMiles is a breeze, and entirely free. Once onboard, passengers need only log in using their SkyMiles details across their devices, from smartphones to laptops.
The Economics Behind Delta’s Free Wi-Fi
You might wonder how Delta manages to sustain this offering without burdening its bottom line. A three-pronged strategy is at play here:
- Enhancing its image as a premium airline and securing more passenger loyalty.
- T-Mobile’s sponsorship, which requires passengers to view a short advertisement upon Wi-Fi connection, aids in offsetting costs.
- The service aims to bolster the SkyMiles membership base, presenting Delta with avenues to promote credit cards and other products to its members.
Will Other Carriers Follow Suit?
Beyond Delta’s strides, the global aviation scene is buzzing with free inflight Wi-Fi initiatives. Air Canada has championed free inflight messaging, keeping passengers connected without full internet. Singapore Airlines, always a beacon of luxury, has rolled out complimentary Wi-Fi across all its flights, ensuring digital access irrespective of the travel class. With even European carriers like SWISS reevaluating their Wi-Fi costs, it’s clear that the sky’s the limit for onboard connectivity in today’s aviation world.
With Delta and Jet Blue setting the pace, it remains to be seen if competitors like American and United will emulate this move. Though whispers suggest that American might soon introduce free Wi-Fi, only time will tell if these rumours hold water.
