A Unique Cultural Experience Above the Clouds
with a cultural twist. This exclusive collection, developed in collaboration with the Turkish National Commission for UNESCO, features six UNESCO World Heritage sites from Türkiye: Nemrut, Göbeklitepe, Cappadocia, Ephesus, Ani, and Troy, along with artistic elements such as ebru (Turkish marbling) designs and traditional carpet motifs.
Currently available in Business Class on flights ranging from five to eight hours, the airline plans to extend the collection to Economy Class on flights longer than eight hours starting mid-January. Designed as keepsakes, these kits blend thousands of years of Anatolian history and artistic craftsmanship with modern luxury. They include hand and body lotion and lip balm from the French fragrance brand Ex Nihilo, emphasizing both comfort and sophistication.
Commitment to Sustainability
Beyond aesthetics, Turkish Airlines underscores its commitment to sustainability. Approximately 80% of materials used in the socks, eye masks, and toothbrushes are made from recycled fabrics and biodegradable options such as cornstarch.
M. Akif Konar, Turkish Airlines Chief Operations Officer, highlighted the deeper significance of the collection: “With the UNESCO Türkiye Series, not only are we providing our guests with a memorable flight experience, but we are also showcasing Türkiye’s rich cultural heritage to the world. As Turkish Airlines, we continue to maintain our lead in the global aviation sector with our sustainability-focused approach and our vision of preserving cultural values. This collection is a tangible expression of our efforts to present Anatolia’s millennia-old history and art to our passengers in a contemporary way.”
This launch aligns with Turkish Airlines’ broader strategy to blend cultural storytelling with premium passenger experiences. While airlines like Qatar Airways partner with Diptyque for luxury skincare products and Singapore Airlines collaborates with Penhaligon’s for premium wellness items, Turkish Airlines distinguishes itself by embedding national cultural elements into their kits, transforming them into functional keepsakes that reflect the country’s heritage. This cultural emphasis not only enhances the in-flight experience but also promotes Türkiye’s rich history and artistry to a global audience.. While airlines like Qatar Airways partner with Diptyque for luxury skincare products, and Singapore Airlines collaborates with Penhaligon’s for premium wellness items, Turkish Airlines sets itself apart by embedding national cultural elements into their kits, making them both functional and symbolic keepsakes.
The initiative follows the airline’s recent recognition by Guinness World Records for flying to the most countries globally, a testament to its expansive international network and its dedication to sharing Türkiye’s cultural narrative with the world. The initiative follows the airline’s recent recognition by Guinness World Records for flying to the most countries globally, reflecting its expansive international network which provides a platform to share Türkiye’s rich cultural narrative through the amenity kits. a testament to its expansive international network connecting cultures across 120+ countries.
By blending luxury, sustainability, and cultural promotion, Turkish Airlines continues to redefine what it means to fly in style, ensuring that each journey tells a story of heritage and craftsmanship.