Scandinavian Airlines is taking a major step forward in redefining the in-flight experience by partnering with SpaceX to integrate Starlink Wi-Fi across its fleet. This move not only signals SAS’s commitment to cutting-edge technology but also positions it among the pioneers of next-generation aviation connectivity.
The shift from traditional geostationary satellite providers, such as Panasonic Avionics and Viasat, to Starlink’s Low Earth Orbit (LEO) satellite system, ensures high-speed, low-latency connectivity—even in previously challenging regions.
The phased rollout, scheduled to begin at the end of 2025, will offer free Wi-Fi for EuroBonus loyalty members, allowing passengers to stay seamlessly connected from gate to gate. This makes SAS part of the growing free Wi-Fi trend seen among leading global airlines.
Free, High-Speed Wi-Fi for EuroBonus Members
One of the standout elements of SAS’s Starlink initiative is its loyalty program integration.
As part of its EuroBonus program, SAS will provide unlimited access to high-speed Wi-Fi for EuroBonus members at no additional cost. This model aligns with United’s MileagePlus integration, which offers similar exclusive digital perks to its most loyal customers.
By making connectivity a core loyalty benefit, SAS strengthens its frequent flyer appeal, incentivising travellers to join EuroBonus for seamless access to next-generation connectivity.
Looking Ahead: The Rollout Timeline
SAS plans to begin installations by late 2025, with the service gradually expanding across its fleet, including:
- Airbus A320 family
- A330-300s
- A350-900s (with additional aircraft on order)
- A321neos
Although the exact completion timeline remains uncertain, based on previous airline installations, full fleet-wide coverage could extend into 2027.
SAS’s Vision for the Future of In-Flight Connectivity
SAS Chief Commercial Officer Paul Verhagen expressed enthusiasm for the new initiative:
“By introducing this new technology, we’re connecting our passengers to the world like never before. We’re putting an end to frustrating interruptions and ushering in a new era of connectivity. Whether flying over the Atlantic or the North Sea, our passengers can now count on a connection that is as stable and seamless as it is fast. This is about giving our customers the best and ensuring SAS remains synonymous with excellence.”
Similarly, Jason Fritch, SpaceX Vice President of Starlink Enterprise Sales, reinforced the transformational nature of this collaboration:
“We’re especially proud that Starlink can offer connectivity for passengers that’s as good, if not better, than at their homes while flying across historically challenging regions.”
Gate-to-Gate Connectivity: A Game-Changer
A key differentiator of Starlink Wi-Fi is uninterrupted, gate-to-gate connectivity. Unlike existing inflight internet systems that activate only after takeoff and disconnect before landing, SAS’s new system will be live from the moment passengers board until they disembark.
This ensures that passengers can:
- Stream entertainment without buffering
- Work remotely with real-time collaboration
- Engage in online gaming and e-commerce
- Browse the web effortlessly across multiple devices
This shift eliminates the traditional limitations of in-flight Wi-Fi, enhancing the overall passenger experience.
United Airlines and British Airways Also Eyeing Starlink
SAS is not alone in its pursuit of state-of-the-art in-flight connectivity.
United Airlines has recently announced an accelerated rollout of free Starlink Wi-Fi, with installations beginning in spring 2025. The airline will introduce the service first on its Embraer E-175 regional jets, followed by Boeing 737s and Airbus A320s. The initiative makes United’s MileagePlus members among the first to benefit from complimentary high-speed internet, reinforcing the industry-wide move towards loyalty-driven digital services.
Meanwhile, British Airways and its parent company, IAG, are in active discussions with both Starlink and Amazon’s Project Kuiper. As British Airways navigates regulatory approvals in the UK and Europe, its decision will shape the competitive landscape of premium airline connectivity. The eventual adoption of LEO-based inflight Wi-Fi could redefine customer expectations across European carriers.
Conclusion
The introduction of free, high-speed Starlink Wi-Fi positions SAS at the forefront of aviation innovation. As the first Scandinavian carrier to embrace LEO satellite technology, SAS is setting a new benchmark for digital excellence.
By pioneering gate-to-gate connectivity, integrating Wi-Fi perks into EuroBonus, and aligning with sustainability goals, SAS ensures its passengers remain as connected in the air as they are on the ground.
As the global airline industry races towards the future of free, high-speed inflight Wi-Fi, SAS’s strategic partnership with SpaceX firmly establishes its leadership in passenger experience and aviation technology.
