EVA Air has once again raised the bar for luxury inflight experiences by introducing a refreshed set of amenity kits for Royal Laurel Class passengers. In collaboration with Giorgio Armani, the Taiwan-based Star Alliance carrier has unveiled two distinct designs, tailored for outbound and inbound travellers.
A Refined Approach to Business Class Comfort
EVA Air’s long-standing partnership with Giorgio Armani continues to set industry benchmarks. Previously recognised with the Best Business Class Amenity Kit award at the Onboard Hospitality Awards, the airline’s latest collection maintains its reputation for high-end sophistication. These kits not only enhance the premium experience for Royal Laurel Class passengers but also provide stylish, reusable accessories for travellers beyond the flight.
Outbound passengers departing from Taiwan will receive a sleek black Giorgio Armani pebble-grain hard case, complete with a Giorgio Armani-branded coin purse. Meanwhile, inbound travellers to Taiwan will be presented with a black Giorgio Armani vintage-style bag, featuring a signature Giorgio Armani key tag. These high-end keepsakes add a personal touch to an already refined business-class experience.
Elevated Inflight Skincare by Jurlique
Beyond the exclusive Giorgio Armani-branded accessories, EVA Air has partnered with Jurlique, an Australian luxury skincare brand known for its holistic beauty rituals. Each amenity kit contains a carefully curated selection of products designed to refresh and rejuvenate passengers throughout their journey. These include:
- Aloe Vera Hand Cream – for deep hydration and nourishment
- Rosewater Balancing Mist – a refreshing mist to revitalise the skin
- Lip Care Balm – to keep lips moisturised during long-haul travel
This collaboration underscores EVA Air’s commitment to providing passengers with top-tier comfort, ensuring they arrive at their destinations feeling refreshed and pampered.
The Evolution of EVA Air’s Amenity Kits
EVA Air has a history of offering premium inflight amenities, with previous partnerships featuring luxury brands such as MALIN+GOETZ. The airline was also one of the few carriers to offer Rimowa-branded amenity kits in business class, a once sought-after collector’s item. While those Rimowa kits are now a relic of the past, the new Giorgio Armani editions provide a similarly collectable and sophisticated alternative.
Luxury Amenity Trends Across the Industry
EVA Air’s latest launch reflects a broader trend among leading airlines investing in exclusive, designer-branded amenity kits. Singapore Airlines has continued its collaboration with Penhaligon’s for premium wellness items, while Qatar Airways partners with Diptyque to enhance its onboard experience. Meanwhile, Turkish Airlines has taken a unique approach, incorporating cultural storytelling into its latest amenity kits, which feature UNESCO World Heritage sites and traditional Anatolian artistry. These innovations highlight how airlines are leveraging luxury branding to differentiate their premium cabins.
Turkish Airlines has also placed a significant emphasis on sustainability, with its latest amenity kits using 80% recycled and biodegradable materials. This sustainability-driven approach is becoming an increasing focus for airlines, as seen in EVA Air’s continued push for eco-friendly inflight products. With the industry shifting towards sustainable luxury, the convergence of high-end branding and environmental responsibility is set to define the next generation of premium inflight experiences.
Setting a New Standard in Business-Class Luxury
With these latest Giorgio Armani amenity kits, EVA Air continues to redefine the business-class experience. The combination of timeless design, premium skincare, and elegant keepsakes ensures that Royal Laurel Class passengers enjoy a luxurious and memorable journey.
For frequent flyers and aviation enthusiasts alike, these new amenity kits serve as both a statement of EVA Air’s commitment to premium service and a stylish travel companion. Whether travelling to or from Taiwan, passengers can look forward to a refined, indulgent inflight experience that blends functionality with high-end fashion.
Looking Ahead
As the aviation industry continues to evolve, the demand for exclusive, high-quality inflight experiences remains strong. EVA Air’s strategic partnerships with Giorgio Armani and Jurlique signal a broader trend among airlines seeking to enhance their premium cabin offerings. With a focus on both aesthetics and passenger well-being, EVA Air is set to remain a leader in delivering world-class comfort at 35,000 feet.