JetBlue is raising the bar for economy travel by transforming its Even More Space seating into the newly branded EvenMore experience. This change comes as the airline seeks to enhance its premium economy offering in response to increasing demand for more comfortable and feature-rich seating options. This revamp introduces a premium economy-style offering, complete with extra legroom, complimentary beverages, and exclusive onboard perks. The move underscores the airline’s commitment to enhancing customer experience while maintaining competitive pricing and positioning itself as a more premium alternative among low-cost carriers.
A New Era of Premium Comfort
The EvenMore seats, launching officially on 28 January 2025, will be positioned at the front of the aircraft or directly behind JetBlue’s Mint business class seats. Unlike the previous model where all extra legroom seats were under a single banner, the revised system categorises seating into two distinct tiers:
- EvenMore: Premium economy-style seats with added benefits
- Extra Legroom: Seats with additional space but without premium perks
Passengers opting for EvenMore will enjoy the following amenities:
- Up to three complimentary alcoholic beverages
- Tiny Tates chocolate chip cookies as a premium snack
- Priority security access at selected airports
- Early boarding
- Dedicated overhead bin space, clearly marked for EvenMore passengers
- Complimentary headphones on request
This move is aligned with broader industry trends, where airlines are reconfiguring economy class to include a more luxurious experience at an affordable price. Budget airlines, including Spirit and Frontier, have also begun introducing premium seating tiers, indicating a shift in consumer demand towards value-added travel.
Accessibility and Fare Compatibility
JetBlue has ensured that EvenMore remains accessible to a wide range of passengers. Even those booking the most budget-friendly Blue Basic fare can opt for EvenMore, allowing them to experience enhanced comfort without committing to a more expensive fare class. This means passengers can still enjoy perks such as early boarding, extra legroom, and complimentary drinks, making it an attractive choice for those seeking affordability with added value.
Availability Across JetBlue’s Network
EvenMore is available across JetBlue’s network, though with some limitations. It is offered on all JetBlue-operated flights, except those operated by Embraer 190 aircraft. Additionally, on short-haul routes under 250 miles or flights without inflight service, passengers will still receive most perks, though complimentary alcoholic beverages and premium snacks will not be included. This ensures that EvenMore remains a reliable option for those seeking a more comfortable journey on the majority of JetBlue’s routes.
Loyalty Programme Enhancements
JetBlue’s TrueBlue Mosaic members will receive exclusive privileges when booking EvenMore seats.
- Mosaic 2, 3, and 4 members can select EvenMore at no extra charge at the time of booking.
- Mosaic 1 members can access these seats complimentary during check-in.
- EvenMore benefits cannot be combined with the beer, wine, and liquor Signature Perk available to Mosaic members.
With these changes, JetBlue is reinforcing the value of its loyalty programme, providing frequent flyers with tangible benefits beyond mere seat selection.
JetBlue’s Shift Towards a Premium Market
JetBlue’s move towards a more premium economy experience is part of a wider strategy to boost revenue and reposition itself as a hybrid airline, striking a balance between affordability and enhanced passenger comfort. While traditionally recognised as a low-cost carrier, JetBlue is increasingly targeting travellers who seek a more refined inflight experience without paying full-service airline fares. This shift is consistent with the airline’s broader market positioning, aimed at appealing to both budget-conscious travellers and those willing to pay a little extra for added comfort.
The airline’s push towards premiumisation is evident not just in its EvenMore product but also in its long-term fleet strategy. JetBlue is preparing to introduce a full first-class cabin across its fleet by 2026, a move that aligns it more closely with legacy carriers while still maintaining its competitive edge in pricing and service.
This evolution mirrors a broader trend of budget airlines expanding premium fare structures, yet JetBlue differentiates itself by offering an integrated premium experience rather than an incremental, à la carte approach. Unlike Spirit, Frontier, and Southwest, which offer various levels of premium upgrades, JetBlue’s approach seamlessly blends priority security, extra legroom, and complimentary perks into its EvenMore package, making it a natural choice for travellers who value both affordability and premium service.
The Bigger Picture: JetBlue’s Expanding Network
Beyond seating upgrades, JetBlue has been expanding its international presence, a key component of its broader growth strategy to enhance global connectivity and attract a more diverse customer base. The airline recently announced the launch of seasonal routes from Boston to Edinburgh and Madrid, marking its first foray into Southern Europe.
Additionally, JetBlue’s recent fleet decisions—including phasing out its Embraer 190s and prioritising Airbus A220s—demonstrate a long-term strategy focused on enhancing passenger experience while streamlining operations.
Final Thoughts
With EvenMore, JetBlue is redefining affordable premium travel, offering a compelling middle ground between standard economy and business class. By packaging extra legroom with exclusive perks, the airline is catering to travellers who value comfort but are unwilling to pay full business-class fares.
As budget airlines continue embracing premium economy-style offerings, JetBlue’s latest move is a testament to the evolving expectations of modern travellers—a blend of comfort, service, and affordability. If successful, this strategy could strengthen its position against both low-cost and legacy carriers. However, balancing the added costs of premium perks with sustainable pricing will be a key challenge in the competitive airline industry.