In a landmark deal valued at $1.9 billion, Alaska Airlines has announced its acquisition of Hawaiian Airlines. This merger, expected to be completed by mid-2025, signals a significant shift in the U.S. aviation industry. One of the standout outcomes of this deal is Hawaiian Airlines joining the Avios loyalty program, offering enhanced rewards and connectivity for travellers.
The merger faces significant regulatory scrutiny in the U.S., particularly in light of recent challenges encountered by other airline mergers.
Loyalty Program Integration: A Major Advantage for Travellers
One of the most exciting aspects of this merger is the integration of loyalty programs, significantly enhancing the value proposition for frequent flyers. HawaiianMiles will merge into Alaska’s Mileage Plan, promising a seamless experience for loyalty members. HawaiianMiles members will transfer their status and miles to the Mileage Plan, with elite members, such as Pualani Elite Gold and Platinum, being matched to Alaska’s MVP Gold tiers.
With Hawaiian Airlines joining, passengers can now earn Avios points on Hawaiian Airlines flights booked through Alaska Airlines, adding more value to their travel rewards.
This merger sets the stage for Hawaiian Airlines to potentially join the Oneworld alliance, either as a full member or as an Oneworld Connect partner, further expanding benefits and connectivity for travellers. Hawaiian Airlines could become a full member under Alaska’s sponsorship, offering comprehensive benefits across the Oneworld network. Alternatively, it could become an Oneworld Connect member, providing core benefits with select airlines, or maintain an associated membership where passengers enjoy status perks on Alaska Airlines and use the Mileage Plan for broader Oneworld benefits.
What This Means for Travellers
The integration of Hawaiian Airlines brings a host of benefits. Passengers can earn British Airways Avios, American Airlines AAdvantage points, or Cathay Pacific Asia Miles etc. on Hawaiian Airlines flights booked through Alaska Airlines and redeem them across an extensive network of partners, increasing the value of their travel.
Additionally, in the future, elite perks such as priority boarding, extra baggage allowance, and lounge access across Oneworld partners and potentially Oneworld airlines will be available.
Final Thoughts
The acquisition of Hawaiian Airlines by Alaska Airlines and its integration into the Avios program marks a transformative moment in the aviation industry. This merger promises expanded route options, enriched loyalty rewards, and seamless connectivity, particularly through Honolulu as a key hub. While the regulatory approval process is ongoing, the anticipated benefits for travellers and the aviation market are substantial. This development underscores Alaska Airlines’ strategic growth and commitment to providing high-quality, accessible air travel.
